When investors begin evaluating stock market research platforms, reviews like the Equitrade Research often become a starting point in their decision-making process. At this stage, investors typically carry out basic checks to understand who owns the platform, what services it offers, and how clearly it communicates its research approach.
This initial evaluation helps them form a clearer picture before committing to any paid service.
Such caution is natural in a highly regulated financial environment. Investors want to know how a research firm operates, what type of market insights it provides, and how transparently it addresses regulatory disclosures. They also pay close attention to how the company explains its methodology, limitations, and responsibilities.
Another important factor is communication. Investors assess how the firm presents itself through its website and online presence, including how openly it shares information, updates, and educational content. Together, these elements help investors judge whether a research platform aligns with their expectations and comfort level before moving forward.
Equitrade Research Review
Equitrade Research is a financial research and advisory service that investors often look at to learn more about what it offers and what it discloses. The company calls itself a SEBI registered research provider and says it focuses on analyzing the stock market.
When people review Equitrade, they usually check things like its registration status, how it structures its services, and the kind of research it gives to traders and investors.
These reviews help readers see how the platform fits into India’s regulated investment advisory industry.
Equitrade Research identifies Anjali Gupta, with SEBI registration number INH000017170, as the proprietor of the firm.
The firm gives investment recommendations like BUY, SELL, and HOLD for equity cash segment trades.
These services help both traders and long-term investors by providing market analysis and information on company performance.
Equitrade Research also has an online presence through its website and other digital platforms, where it shares details about its services and updates. This online activity lets investors access information, understand what services are offered, and see how the firm explains its research approach.
Investor complaints usually show the difference between what investors expect and what actually happens. These situations help explain how investors and research organizations communicate with each other.
They also offer important lessons about understanding risks and knowing the rules in real-world situations. Let’s understand through a case study.
Complaint Against Equitrade Research
The complainant states that they were contacted by a representative identifying herself as Ms. Priyanka, who claimed to be associated with EquiTrade Research. During the initial conversation, the representative spoke about profit-making opportunities in the stock market and positioned the service as a reliable way to earn returns.
To build confidence, the representative allegedly showed a demo trade that reflected profits of approximately ₹12,000 to ₹13,000. This demonstration was presented as an example of the results the investor could expect.
Based on these representations, the investor deposited ₹1,28,000 for live trading.
Over the next two to three months, the investor followed trading guidance provided by the company’s representatives. Instead of generating profits, the investor suffered cumulative losses of approximately ₹12 to ₹13 lakh.
Despite the continued losses, the company allegedly charged a total of ₹6 lakh in fees during this period.
This raised serious concerns for the investor regarding the conduct of the representatives and the nature of services being provided.
The complaint highlights that most interactions took place through WhatsApp, where the representatives allegedly:
- Gave direct trading instructions
- Advised on lot sizes and capital deployment
- Shared updates on fund utilization
- Asked for additional payments during ongoing losses
These communications suggest direct involvement in trading decisions rather than the limited role of a research analyst.
Invoices submitted as part of the complaint show payments made to EquiTrade Research, issued under Anjali Gupta (Proprietor), but in the names of different individuals.
Now these invoices do not represent separate user complaints. Instead, they appear to reflect invoicing under different names, allegedly to justify fee collection practices in line with SEBI norms. The concern raised is about billing structure and fee justification, not multiple independent grievances.
Equitrade SEBI Violations
The complainant has identified the following actions as potential violations:
- Demo profits used as promotional material without adequate disclosure of trading risks
- Direct and specific trading orders, going beyond research and analysis
- Repeated requests for exact capital availability, which exceeds the role of a research analyst
- Encouragement to trade very large quantities, such as 50,000 lots, significantly increases risk exposure
- High fees charged (₹6 lakh) despite sustained losses of ₹12–13 lakh
This complaint highlights concerns around misleading promotional practices, unauthorized trading risk, escalation, and fee collection despite sustained losses. It emphasizes the importance of clearly distinguishing between market research and investment advice, as defined under SEBI regulations.
The case serves as a reminder for investors to carefully review written disclosures, question trading authority, and independently assess risks before acting on market-related guidance.
What Can You Do in Such Cases?
Equitrade Research provides research and suggestions about stocks, but if investors have problems like disagreements about the services they received, issues with what was promised, or problems with communication, it’s important to follow a proper process to report these concerns.
Having a clear way to report helps make sure that the right people look into the issue and handle it according to the rules set by the regulators.
Steps to report:
- First, write down all the details: Keep copies of all your messages, proof of payments, records of trades you made, and any agreements you signed with the company.
- Next, talk to the company directly: Reach out to Equitrade Research through their official email or their official complaint channel and ask for a written explanation or solution.
- File a formal complaint on SEBI SCORES: If you don’t get a satisfactory answer, you can submit a complaint on the SEBI SCORES website. Make sure to include all the details and any evidence you have.
- Keep checking for updates: Look at the progress on the SCORES portal and respond if SEBI asks for more information.
- Take further action: If the problem isn’t solved, investors can contact SEBI directly or consider other options like going to an arbitration panel or taking legal action as allowed by the rules.
Need Help?
Register with us; we know how hard it is when people give false promises and break trust. Many investors feel upset when promises of help lead to financial problems.
These experiences can make people lose confidence and feel unsure about what to do next. Recognizing this impact is the first step in finding a clear solution. Whether it’s gathering the right information, knowing where to bring up your issue, or just getting things straight when things feel messy, we’re here the whole time.
You’re not alone. We are here to help, advise, and help you walk through this.
Conclusion
Many investors look at research platforms to see how they work according to the rules. They check things like registration information, the services they offer, and how clearly they explain things.
This helps people get a good understanding of what the platform really provides. It also helps them make smarter choices when buying stocks.
Investors often check companies like Equitrade Research by looking at what they disclose, what services they offer, and how they share research.
Having clear information helps people understand how the platform presents its services. This makes it easier to evaluate the platform properly in a regulated setting.
Always check if the platform is registered with SEBI, know exactly what services they offer, and keep track of all your conversations and payments.
If something isn’t clear, ask questions. Before following any advice, make sure you understand the risks. Being alert and informed helps investors act quickly and protect their money.
