Quick Summary
NSE has issued a caution notice against a person going by “Piyush,” who claims to be associated with an entity called Equity Wisdom, run through an Instagram channel of the same name. The notice says he offers stock market tips and account handling services, and asks investors to share their login ID and password. NSE confirms neither Piyush nor Equity Wisdom is registered as a member or Authorised Person with any exchange member. Here’s what the notice actually says, and one specific phrase in it worth paying attention to.
A name like “Equity Wisdom” sounds like it belongs on a mutual fund’s letterhead, not a random Instagram bio.
That’s exactly the problem.
NSE’s newest caution notice, dated September 18, 2026, is about a person using that very name to offer stock tips and, more worryingly, to ask for your trading password.
Who Is Piyush?
According to the notice, a person going by “Piyush” operates through mobile number 7020769477.
He runs an Instagram channel called Equity Wisdom, offering securities market tips alongside something called “account handling services.”
As part of that account handling offer, he asks investors to share their Login ID and password, the exact same dangerous ask NSE has flagged in several other recent notices.
NSE’s Wording: “Claiming to Be Associated With” Equity Wisdom
Most NSE notices simply name a person and move on. This one is worded a little differently, and it’s worth noticing why.
NSE describes Piyush as a person “claiming to be associated with an entity named Equity Wisdom,” rather than simply stating he owns or runs it.
That phrasing matters. It suggests NSE itself isn’t fully certain whether “Equity Wisdom” is a real, structured entity, or simply a professional-sounding name Piyush has attached himself to for credibility.
Either way, the effect on an investor scrolling Instagram is the same. A name like Equity Wisdom sounds established, researched, even slightly formal, exactly the kind of name that lowers your guard before you’ve checked anything at all.
Names like this are a recognisable pattern across unregistered trading channels, not just this one.
Our broader look at Instagram investment scams covers several other examples of professional-sounding branding used the same way.
Why the Password Request Is the Real Danger
Stock tips alone are risky. A request for your login credentials is a different category of risk entirely.
NSE’s notice is direct about this, advising investors not to share trading credentials such as user ID or password with anyone, regardless of how the request is framed.
Once someone else holds your login, they can place trades in your name, using your own funds, without you knowing until it’s already happened.
“Account handling” is the phrase to watch for specifically. No legitimate research or advisory service ever needs your password to do its job, since giving investment tips and logging into your account are two entirely different things.
Is Equity Wisdom NSE Registered or Not?
No. NSE’s notice states plainly that this person or entity is not registered, either as a member or as an Authorised Person of any registered exchange member.
That means none of the standard exchange protections, dispute resolution, grievance redressal, or oversight apply to anyone who deals with Equity Wisdom.
NSE points investors to its own “Know/Locate your Stock Broker” tool on nseindia.com, to verify any broker or Authorised Person’s real registration status before sharing anything with them.
What to Do If You’ve Already Interacted With Equity Wisdom?
If you’ve followed the Instagram channel, exchanged messages with Piyush, or shared any account details, treat it as urgent.
Change your trading and demat account password immediately, done directly through your broker’s own app or website, not through any link Piyush may have sent you.
Check your recent account statement and trade book for anything you didn’t personally authorise.
If you’ve lost money or suspect unauthorised activity, our step-by-step guide on reporting an Instagram scammer walks through gathering evidence and filing it in the right order.
Since Piyush and Equity Wisdom hold no registration of any kind, SCORES isn’t the right channel here either; that portal only forwards complaints to entities SEBI already regulates.
The correct parallel step for someone unregistered like this is to file a complaint with SEBI by emailing them directly to flag the operator.
If actual money has moved out of your account, report it to the National Cyber Crime Helpline at 1930 or cybercrime.gov.in as well, alongside your SEBI email, not instead of it.
Conclusion
This notice is a small reminder with a bigger lesson attached. A name doesn’t need to sound sketchy to be unregistered.
“Equity Wisdom” sounds exactly like something you’d trust, and that’s precisely the gap NSE’s wording, “claiming to be associated with,” is quietly pointing at.
The stock tips are the bait here.
The request for your login password is the actual danger, and it’s worth remembering that no genuine advisory service will ever need it.
Report. Recover. Stay Fraud Free.
He's an individual claiming association with an entity called Equity Wisdom, running an Instagram channel offering stock tips and account handling services. No. NSE's notice confirms neither Piyush nor Equity Wisdom is registered as a member or Authorised Person of any exchange member. That wording suggests some uncertainty over whether Equity Wisdom is a genuine structured entity or simply a name Piyush uses for credibility. It typically means being asked to share your trading login and password, which lets someone else place trades using your own funds without your direct knowledge. NSE explicitly states no dispute resolution or grievance redressal mechanism applies to unregistered entities like this one. Change your password immediately through your broker's official app, check for unauthorised trades, and report it via SEBI's email for unregistered entities and, if money has moved, the 1930 cybercrime helpline.Frequently Asked Questions
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