Quick Summary
Hariprasad K holds SEBI Research Analyst registration INH200009351 as an individual proprietor from Kottayam, Kerala. All formal complaints go against him personally, not against Livelong Wealth or Livelong Technologies Private Limited. Valid complaint grounds include guaranteed return promises, personalised trade instructions beyond Research Analyst scope, refund refused for unused subscription time, fees above Rs. 1,51,000 annually, and conduct inconsistent with the specific registered service. The process runs from a formal written complaint to Hariprasad K, then SEBI SCORES under INH200009351, then SMART ODR, then exchange arbitration if needed. Every stage is free. For claims below Rs. 10 lakh, arbitration costs you nothing.
If you have a complaint against Livelong Wealth, the first thing to know is that you are not filing against the company name. You are filing against an individual.
Hariprasad K holds SEBI Research Analyst registration INH200009351 in his personal name, not in the name of Livelong Wealth or Livelong Technologies Private Limited.
This distinction matters practically because investors who search for Livelong Wealth on SEBI SCORES will not find a match. You must search using the individual’s name or the registration number INH200009351 to file correctly.
Getting this right from step one prevents your complaint from being delayed on procedural grounds.
The Most Important Filing Detail: Individual Registration, Not Company Name
This needs to be understood before anything else.
When you file on SEBI SCORES, you will be asked to select the intermediary type and then identify the specific entity. If you search for “Livelong Wealth” or “Livelong Technologies Private Limited,” you will find nothing in the Research Analyst category because neither name holds the registration.
The registration INH200009351 belongs to Hariprasad K as an individual. When filing, select Research Analyst as the intermediary type and search for the name Hariprasad K or enter INH200009351 directly.
In the complaint description, you can note that the services were delivered under the Livelong Wealth brand but that the registered entity is Hariprasad K, individual Research Analyst.
This is not a technicality. Filing against the wrong entity name can cause the complaint to be returned or delayed. Filing correctly from the start keeps the process on track.
What Qualifies as a Valid Complaint Against Livelong Wealth
Not every bad experience gives you regulatory standing. These specific situations do.
1. Guaranteed Return Promises Or Loss Recovery Assurances
If any representative or communication from Hariprasad K or anyone operating under the Livelong Wealth brand promised a fixed monthly return, guaranteed profit from recommendations, or assured that paying for a more expensive plan would recover previous losses, that is a direct violation of SEBI Research Analyst Regulations.
SEBI explicitly prohibits any RA from making these assurances regardless of the delivery format, whether it was in a WhatsApp message, a live session, an Instagram post, or a written promotional material.
2. Personalised Trade Instructions Beyond General Research Scope
A SEBI Research Analyst registration permits general research recommendations shared to all subscribers simultaneously.
If you received specific entry prices, exact lot quantities, precise exit levels, or real-time execution timing instructions over a private channel directed specifically at your account, that crosses into personalised investment advisory, which requires a separate SEBI Investment Adviser registration.
Ask yourself whether what you received was a general call or a personal instruction. The distinction is your complaint ground.
3. Fees Above Rs. 1,51,000 In A Financial Year
SEBI caps the combined annual fee from one registered Research Analyst at Rs. 1,51,000 per client family.
This applies across all Livelong Wealth subscriptions combined. If you subscribed to multiple plans or renewed within the same financial year and your total payments exceeded this ceiling, the excess was collected outside the permitted regulatory framework.
4. Refund Refused For Unused Subscription Time
SEBI’s December 2024 amendment requires registered Research Analysts to provide a pro-rata refund for the unused portion of any subscription on early exit.
If you cancelled before your subscription period ended and were refused a refund, that refusal is a specific complaint ground regardless of what any internal policy says.
5. Service Delivered Not Matching What Was Described Before Payment
If the course, subscription, or service you received differed materially from what was represented during the sales process.
That gap between representation and delivery is a complaint ground under SEBI’s Code of Conduct requirements for Research Analysts.
Step-by-Step Guide To File A Complaint Against Livelong Wealth
Getting the registration name right is only the first hurdle. What you gather and how you sequence each stage from here determines whether your complaint actually gets resolved.
The process runs through five defined steps, each building on the one before it, skipping ahead rarely works in your favor.
Step 1: Collect Your Evidence Before Any Contact
Everything collected now is what your case rests on at every stage that follows. Do this before sending any message to the firm.
Save every WhatsApp, Telegram, email, and in-app message from anyone representing Livelong Wealth or Hariprasad K. Pay special attention to messages that contain specific entry prices, lot quantities, or exit instructions rather than general market commentary. This distinction matters for the personalised advice ground.
Save all payment receipts, UPI screenshots, and bank records for every payment made to any Livelong entity or to Hariprasad K directly. Note whether payments went to a company account or a personal account and note the payment reference details.
Calculate your total payments in the financial year across every Livelong subscription combined. Compare this against Rs. 1,51,000.
If you attended a live session or workshop, note what specific performance claims or return figures were stated verbally. If any recording exists, preserve it.
Save any promotional materials, website screenshots, or social media posts that influenced your subscription decision. These become your baseline for what was represented before payment.
Write a one-page chronological summary with dates and payment amounts at each step.
Step 2: Write to Hariprasad K Formally
SEBI requires investors to attempt internal resolution before escalating. A written complaint creates the paper trail SEBI asks about when you file on SCORES.
Write to Hariprasad K at the official contact provided on his website. Use the official business email of firm where possible. Keep a copy of every message sent.
State what you paid, when, and for which specific service. State what was described before you paid and what you actually received. Also, state the specific resolution you are seeking. Attach your payment records.
Give 21 days for a satisfactory written response. If none arrives or the response does not address your concern, move to Step 3 immediately.
Step 3: File on SEBI SCORES
Select Research Analyst as the intermediary type. Search for Hariprasad K or enter INH200009351 directly. Do not search for Livelong Wealth or Livelong Technologies Private Limited. Those names will not return results in the Research Analyst category.
In the complaint description, note that the services were branded and delivered as Livelong Wealth but that the registered Research Analyst is Hariprasad K, individual proprietor, under INH200009351.
Name the specific violation.
- For guaranteed return promises, cite Regulation 18 of SEBI’s Research Analyst Regulations 2014.
- For personalised trade instructions, state that the advice exceeded Research Analyst scope and required an Investment Adviser registration the firm does not hold.
- For fee cap breach, state your calculated total and that it exceeds Rs. 1,51,000.
- For refund refusal, cite SEBI’s December 2024 amendment.
Attach payment records, the written complaint from Step 2, and relevant WhatsApp or message screenshots.
Filing is completely free. Hariprasad K has 21 days to respond after SEBI forwards the complaint.
The complete process is available on the complaint against SEBI registered research analyst page on this site.
Step 4: SMART ODR Conciliation
If SCORES does not produce a satisfactory outcome, SMART ODR is the next stage.
Do not file on SMART ODR while your SCORES complaint is still active. Filing on SMART ODR automatically disposes the SCORES complaint. Confirm SCORES has genuinely concluded before moving here.
An independent conciliator is assigned. Both you and Hariprasad K must participate. Cases with clear documentation and named SEBI violations most often settle at this stage.
The full guide is available on the SMART ODR complaint portal page on this site.
Step 5: Exchange Arbitration
If SMART ODR fails to produce a settlement, formal arbitration produces a binding award enforceable as a civil court decree under the Arbitration and Conciliation Act 1996.
For claims below Rs. 10 lakh, the exchange bears the cost. You pay nothing.
Arbitration outcomes depend entirely on documentation. The investor who preserved every payment receipt, every WhatsApp instruction, every promotional claim, and every refund request is in a far stronger position than one relying on memory.
Still Confused About Your Documentation and Think It’s Not Enough? We Can Help
We review your case, identify every applicable SEBI violation, draft the SCORES complaint correctly naming Hariprasad K under INH200009351, and represent you through SMART ODR and arbitration. Register with us for a free consultation.
Conclusion
Filing a complaint against Livelong Wealth means filing against Hariprasad K individually under SEBI Research Analyst registration INH200009351. Use the individual name or registration number on SEBI SCORES, not the company or brand name.
Eight formal complaints were filed against this registration in FY 2024-25, all resolved. The formal process exists and works.
Collect your evidence. Write formally. File correctly. Follow the sequence.
For the full picture of the firm including the four specific red flags visible in Hariprasad K’s own published content, the registration details, and the Instagram performance claim analysis, the Hariprasad K review page on this site covers everything before you decide to file.
Report, Recover, Stay FraudFree
Frequently Asked Questions
Search for Hariprasad K or enter registration number INH200009351 directly. Do not search for Livelong Wealth or Livelong Technologies Private Limited. The SEBI registration is in the individual's name only. In your complaint description, note that services were delivered under the Livelong Wealth brand by Hariprasad K, individual Research Analyst, INH200009351.
No. Livelong Technologies Private Limited does not hold a SEBI Research Analyst registration. The research services are regulated under Hariprasad K's individual registration INH200009351. All Research Analyst complaints must be directed to the registered individual.
SEBI caps combined Research Analyst fees at Rs. 1,51,000 per client family per financial year across all plans. This applies to all Livelong Wealth research subscriptions combined. If your total annual payments across any combination of plans exceeded this amount, the excess is a complaint ground.
Give 21 days from the date of your written complaint. If no satisfactory response arrives, file immediately on SEBI SCORES under Research Analyst registration INH200009351. Non-response to a formal internal complaint is itself grounds for escalation and strengthens your SCORES filing.
SEBI complaints have a three-year limitation period from the date the issue occurred. If your experience happened within the last three years, you are within the window. Do not wait as WhatsApp records, payment receipts, and session recordings are not preserved indefinitely.
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