Quick Summary
Hariprasad K holds SEBI Research Analyst registration INH200009351 as an individual, registered April 6 2022 on a perpetual basis from Kottayam, Kerala. His public-facing brand is Livelong Wealth, associated with Livelong Technologies Private Limited, of which he is CEO. The business spans research services, trading courses, algo trading, wealth management, smallcase offerings, and a mobile app. Eight complaints were received in FY 2024-25, all resolved. Four specific concerns appear in his own published content: a disclosure page that ends with a different firm’s registration number entirely, conflicting registration validity dates across website pages, a direct contradiction between two published statements about a Motilal Oswal affiliation, and an app that per the developer’s own Google Play disclosure does not encrypt user data.
Hariprasad K holds a genuine SEBI Research Analyst registration and that is confirmed directly from the SEBI portal. The registration is perpetual and verifiable.
What is equally worth reading is what his own website, LinkedIn, Instagram, and app store listing reveal about the business built around that registration.
Four specific concerns appear in his own published content, none requiring any external allegation to document.
Registration and Who Hariprasad K Is
Hariprasad K holds SEBI Research Analyst registration INH200009351 as an individual, registered April 6 2022 on a perpetual basis.
His registered address is Sreesailam, Nanadam, Udayanapuram, Kottayam, Kerala 686143. Contact person listed on the SEBI record is Hariprasad Kizhakkethara.
His LinkedIn profile confirms the same registration number alongside his public professional identity. He describes himself as working in wealth management and algorithmic trading with over 10 years of experience, and his profile shows 11,764 followers and 500 or more connections.
Verify the registration yourself in two minutes. Go to SEBI’s website, select Research Analyst as the intermediary category, and search INH200009351. The result should confirm active registration under the name Hariprasad K from the Kottayam address.
The Business Built Around the Registration
The individual Research Analyst registration belongs to Hariprasad K personally. The commercial brand built around it is Livelong Wealth, associated with Livelong Technologies Private Limited, a company incorporated in 2016 with Hariprasad Kizhakkethara among its directors.
His own website positions Livelong Wealth as a one-stop financial platform. Services described include wealth management, trading courses, workshops, algorithmic trading, live trading sessions, trade alert subscriptions, smallcase-related offerings, and a mobile application.
Individual trade-call subscription plans currently listed include Equity Trader at Rs. 2,000, Alpha Trader at Rs. 2,450, Hero Zero Expiry at Rs. 2,250, and Commodity Trader at Rs. 2,300.
This breadth is relevant for one specific reason. An individual Research Analyst registration permits publishing research reports and issuing buy, sell, or hold recommendations.
It does not automatically cover wealth management services, algorithmic trading tool promotion, educational workshops sold as trading services, or distribution arrangements with third party financial products. Each of those activities may require separate regulatory frameworks.
Before paying for any Livelong service, establish exactly which entity and which regulatory capacity you are contracting with. A course, a research subscription, an algo tool, and a wealth management product are economically and regulatorily different activities even when sold under the same brand.
Livelong Wealth Complaint Data
| Financial Year | Carried Forward | Received | Resolved | Pending |
|---|---|---|---|---|
| 2021-22 | 0 | 0 | 0 | 0 |
| 2022-23 | 0 | 0 | 0 | 0 |
| 2023-24 | 0 | 0 | 0 | 0 |
| 2024-25 | 0 | 8 | 8 | 0 |
| Grand Total | 0 | 8 | 8 | 0 |
Zero complaints across three consecutive years followed by eight in FY 2024-25. All eight are marked resolved with an average resolution time of 14 days per the firm’s own published disclosure. Nothing currently pending.
The jump from zero to eight in a single year is the more meaningful signal than the resolution rate. Eight investors felt strongly enough about their experience to go through the formal regulatory complaint mechanism in one year.
What changed in 2024-25 relative to the three prior years is not explained in the firm’s own disclosure.
Four Red Flags From His Own Published Content
Every finding below is sourced from Hariprasad K’s or Livelong Wealth’s own published website pages, LinkedIn, Instagram, or Google Play developer disclosure. We are describing what is visible in their own content.
Red Flag 1: The Investor Disclosure Page Ends With A Different Firm’s Name And Registration Number
Hariprasad K’s own investor disclosure page begins by correctly identifying Hariprasad Kizhakkethara and registration INH200009351.
But the same disclosure page ends with the name “STOCKACE FINANCIAL SERVICES” and a completely different SEBI registration number, INH000010326.
These are not the same entity. Stockace Financial Services has no connection to Hariprasad K or Livelong Wealth that is publicly visible anywhere else on his web properties.
This appears to be a template carried over from another firm’s disclosure that was never corrected before publishing.
A disclosure that begins with one registered analyst’s details and ends with a completely different firm’s identity is exactly the kind of confusion that SEBI’s mandatory disclosure framework is designed to prevent.
An investor reading only the bottom of that page would believe they were dealing with Stockace Financial Services, not Hariprasad K.
Red Flag 2: Conflicting Registration Validity Dates Across Website Pages
The SEBI registration record confirms the registration as April 6 2022, perpetual.
A separate Livelong Wealth disclosure page states the validity as “Sep 19, 2021 to Oct 18, 2027” with no verifiable registration number accompanying it.
The SEBI record is the authoritative source. The website date is wrong. An investor relying only on the website validity date rather than verifying directly on SEBI’s portal would have an inaccurate picture of the registration status.
Verify INH200009351 on SEBI’s website directly rather than relying on any date shown on website pages.
Red Flag 3: A Direct Contradiction Between Two Published Statements About Motilal Oswal
The Livelong Wealth courses and marketing pages state:
“Livelong Wealth is also the distributor of Motilal Oswal Wealth management products in Kerala.”
The Hariprasad K disclosure page states:
“Hariprasad K is not affiliated with any other intermediaries” and does not receive brokerage or commission from third parties.
Both statements are on his own publicly accessible web properties. Both cannot be accurate at the same time. A distribution arrangement with Motilal Oswal means affiliation with another intermediary. A statement that there is no such affiliation is the direct opposite.
This contradiction is not resolved anywhere on the website. It may reflect a historical arrangement that was discontinued without removing the older marketing claim, or it may reflect two different regulatory postures for the RA activity versus the broader Livelong business.
Either way, the investor cannot tell which statement is accurate from reading the website alone.
Ask the firm in writing to clarify the current status of any Motilal Oswal affiliation before subscribing.
Red Flag 4: The App Does Not Encrypt User Data Per The Developer’s Own Disclosure
The Alpha Pro app built by Livelong, listed on Google Play under developer name Hariprasad Kizhakkethara, carries a 4.4-star rating with 127 reviews and over 10,000 downloads.
The developer’s own data safety disclosure on Google Play states that the app may collect personal information, photos and videos, and device or other IDs. The same disclosure states: “Data is not encrypted.”
This is the developer’s own disclosure about their own app, not an external allegation. For an application used by investors to receive financial research alerts and trade information, the absence of encryption is a specific data security concern worth understanding before downloading or using the app.
The “19 Lakh Day” Instagram Post and What It Does and Does Not Confirm
An Instagram post from the account @livelong_hari dated July 28 2026 shows a trading setup alongside the text: “19 lakh day. Comment ‘algo’ to know more about my setup.” The post generated substantial engagement with hundreds of comments.
The post is evidence that a Rs. 19 lakh day claim was publicly promoted. It is not evidence that Rs. 19 lakh was independently verified net profit.
The screenshot does not show the capital deployed to generate this figure, whether the number is gross or net of transaction costs, the period over which it was earned, whether losses were excluded, or whether realised and unrealised gains are mixed together.
No audit trail, independent verification, or SEBI-compliant performance disclosure accompanies the claim.
SEBI’s Advertisement Code for registered Research Analysts specifically addresses performance claims. Promoting a specific daily profit figure to attract clients without the full context required for that claim to be meaningful creates an impression of returns that SEBI’s framework is designed to prevent.
This does not mean the Rs. 19 lakh figure is fabricated. It means investors should treat it as a marketing claim requiring verification rather than as an audited performance record before making any subscription decision based on it.
Before You Subscribe: Four Questions to Ask in Writing
These questions go directly to the four concerns documented above. Keep every written response.
1. Which SEBI registration covers the specific service I am paying for?
If you are subscribing to a trade alert plan, that falls under INH200009351. If you are buying an educational workshop, ask whether that is covered by the RA registration or sold separately outside any regulatory framework.
2. What is the current status of the Motilal Oswal distribution arrangement?
The website says it exists. The disclosure says it does not. Ask the firm to confirm in writing which is accurate.
3. What is my total annual fee across all services I am considering and how does it compare to SEBI’s Rs. 1,51,000 annual cap?
The individual plan prices are modest but SEBI’s cap applies to all research services combined from one registered RA in a financial year. Calculate your total before agreeing to any combination.
4. What is the refund policy if I want to exit a subscription early?
SEBI’s December 2024 amendment requires pro-rata refunds on early subscription exit from any registered Research Analyst service. Get the refund policy in writing before paying.
Ask the firm to provide a corrected disclosure before subscribing.
If Something Has Already Gone Wrong?
If your experience with Hariprasad K or Livelong Wealth involved guaranteed return promises, personalised trade instructions beyond general research scope, a refund refused for unused subscription time, or any representation that did not match what was delivered, the formal complaint path is available.
File on SEBI SCORES under Research Analyst registration INH200009351. The full guide is available on the complaint against Livelong Wealth page on this site.
For SMART ODR escalation after SCORES, the guide for this is available on the SMART ODR complaint portal page on this site.
Confused on How to Complain When Registration Details Contradict Themselves?
A disclosure page ending under a different firm’s name & conflicting validity dates. We help you confirm the correct registration, document the discrepancy, and file the SCORES complaint under INH200009351. Register with us for a free consultation.
Conclusion
Hariprasad K holds genuine SEBI registration INH200009351. The registration is real, perpetual, and verifiable. Eight complaints in FY 2024-25 were all resolved.
Four specific concerns appear in his own published content. An investor disclosure page that ends with a different firm’s name and registration number entirely. Conflicting validity dates between SEBI’s record and the website.
A direct contradiction between two published statements about a Motilal Oswal distribution arrangement. An app that per the developer’s own Google Play disclosure does not encrypt user data.
The registration is real. What his own pages show alongside it is what this review is about.
Report, Recover, Stay FraudFree
Frequently Asked Questions
Hariprasad K holds SEBI Research Analyst registration INH200009351, registered April 6 2022 on a perpetual basis from Kottayam, Kerala. Verify the current status independently at SEBI's website under the Research Analyst intermediary category.
Livelong Wealth is the commercial brand built around Hariprasad K's individual SEBI registration INH200009351. The associated company is Livelong Technologies Private Limited, incorporated 2016, of which Hariprasad Kizhakkethara is a director. The RA registration is individual and belongs to Hariprasad K personally, not to the company.
The investor disclosure page begins with Hariprasad K's correct details and registration number but ends with the name Stockace Financial Services and a different SEBI registration number INH000010326. This appears to be a template carried over from another firm's disclosure that was never corrected. It is the firm's own publication error. Ask for a corrected disclosure before subscribing.
It confirms that Hariprasad K publicly promoted a Rs. 19 lakh single-day trading figure on his Instagram account. It does not confirm independently verified net profit. The capital deployed, whether the figure is gross or net of costs, and whether losses were excluded are not shown. Treat it as a marketing claim requiring verification rather than an audited performance record.
Verify INH200009351 at SEBI's website shows Active status. Confirm in writing which SEBI registration covers the specific service you are paying for. Ask about the Motilal Oswal affiliation status. Calculate your total annual fee against SEBI's Rs. 1,51,000 cap. Get the refund policy in writing. Ask for a corrected investor disclosure before paying anything.
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