Quick Summary
Rathi Equity Research is run by Krushnakant Sudhirkumar Rathi, a SEBI registered Research Analyst under number INH000014492, active since January 12, 2024. SEBI’s own record lists his registered address in Amravati, Maharashtra, while the firm’s website separately lists a place of business in Gurugram, Haryana. Its pricing page runs three plans at discounts of 60 to 65 percent off listed prices, and its homepage carries promotional text deliberately styled in white font to hide it against the background. Its Privacy Policy still references a different brand entirely, its Terms and Conditions contradict themselves on refunds, and its complaint data has not been updated since March 2026. This page covers each finding in order.
Rathi Equity Research’s homepage carries a block of promotional text written in white font on a matching background, so it stays invisible until a visitor clicks directly on it.
That single detail says more about how this website was built than any single line of copy on it.
This page verifies the registration behind Rathi Equity Research, checks its pricing and marketing against what SEBI expects from a registered Research Analyst, and works through a Privacy Policy that still names a different business entirely.
Who Is Krushnakant Rathi, the Man Behind Rathi Equity Research?
Rathi Equity Research is run by Krushnakant Sudhirkumar Rathi, who holds an active SEBI Research Analyst registration under number INH000014492, valid from January 12, 2024 on a perpetual basis.
Here is a detail worth checking carefully before anything else. SEBI’s own registration record lists his address as Rajurwadi, district Amravati, a location nowhere near where the business actually presents itself to clients.
The firm’s website instead lists a place of business at 317, Galleria Tower, Galleria Market, Sector 28, DLF Phase IV, Gurugram, Haryana, and separately names a nearest SEBI office in East Kidwai Nagar, New Delhi.
Three different locations, three different states, appear across a single firm’s public and registered details.
None of these on its own confirms wrongdoing, since a registered address and an operating office can genuinely differ for a working professional.
What it does mean is that a client cannot simply take the website’s Gurugram address as the location tied to the SEBI registration itself.
The name spelling adds a second layer of confusion. SEBI’s own record spells his first name Krushnakant.
A second, related website spells it Krushnakant S Rathi, closer to SEBI’s version, while the primary site and his own social media profiles use Krishnakant instead.
None of these variations is necessarily an error on its own; plenty of people spell their names inconsistently across different platforms.
Taken together with the address mismatch, though, it means a client trying to verify exactly who they are dealing with has to work harder than a single registration lookup should require.
What Services and Pricing Does Rathi Equity Research Offer?
Rathi Equity Research positions itself around intraday and options trading guidance for retail investors, alongside a paid Trading Academy webinar package it also sells.
Its homepage describes itself as simplifying complex concepts to help traders gain confidence in the market from day one.
The pricing page runs three annual plans, each displaying a struck-through original price.
| Plan | Price | Listed Original Price |
|---|---|---|
| Lite Cash Equity Research | ₹3,499 plus GST | ₹9,999 |
| Cash Options Pro | ₹4,499 plus GST | ₹14,999 |
| Options Recommendations Pro | ₹14,999 plus GST | ₹34,999 |
Every plan on this page carries a 60 to 65 percent discount off its listed price.
Applied uniformly across every single plan rather than as an occasional promotion.
It raises a fair question about what the undiscounted price is meant to represent in the first place.
If a plan is never genuinely sold at its listed figure, that figure functions more as an anchor to make the discounted price look larger than as a real price point.
Does Rathi Equity Research’s Marketing Cross a Line?
Beyond the pricing, the language used to sell these plans is worth reading closely against what SEBI permits a Research Analyst to promise.
The homepage states that every tip is carefully crafted for the best possible returns, and separately tells visitors not to settle for average services or uncertain predictions.
Both lines sit on the same page as the standard SEBI disclaimer stating that registration does not guarantee performance or assure returns to investors, a direct tension between the marketing copy and the compliance language required to sit alongside it.
A more unusual finding sits beneath the visible copy on the same page.
A separate block of text has been styled in white font against a matching white background, invisible to a visitor scrolling normally, but fully readable once selected or clicked on directly.
That hidden text reads in part that Rathi Equity Research delivers both service and education seamlessly, and that clients are investing in long-term success, not just research-backed recommendations.
Deliberately hiding promotional text from a normal reading of the page, while keeping it technically present, is not a design accident.
Text styled this way typically exists to be picked up by search engines without being seen by an actual human visitor, a practice that sits uneasily next to a website that elsewhere promises open and honest communication.
Do Rathi Equity Research’s Plan Names Match What They Actually Deliver?
The three pricing tiers are named Lite Cash Equity Research, Cash Options Pro, and Options Recommendations Pro, each implying a distinct scope of service as the price increases.
- Cash Options Pro lists in-depth training on intraday and options trading strategies, alongside live market trade guidance sessions delivered twice weekly in one-hour sessions.
- Options Recommendations Pro, priced roughly three times higher, lists real-time market insights, also delivered twice weekly in one-hour sessions.
The higher tier repeats the same twice-weekly, one-hour format as the tier priced well below it, without a clearly stated difference in depth, access, or output between the two.
Similarly, a separate block of guidance text below the pricing cards then assigns different use cases to each plan than what the bullet points under each plan actually describe, leaving a prospective client to reconcile two different descriptions of the same product before deciding what they are actually paying for.
If you believe any Research Analyst’s plan descriptions do not match what is actually delivered, the complaint against SEBI registered research analyst page on this site covers how to raise that formally.
What Does Rathi Equity Research’s Complaint Data Show?
SEBI requires every registered Research Analyst to keep its investor complaint data current, refreshed for the latest reporting month rather than left standing indefinitely.
The most recent data on the site covers the month ending March 2026.
| Received From | Received | Resolved | Pending | Avg. Resolution (Days) |
|---|---|---|---|---|
| Directly from Investors | 0 | 0 | 0 | 0 |
| SEBI (SCORES) | 6 | 6 | 0 | 17 |
| Other Sources | 0 | 0 | 0 | 0 |
| Grand Total | 6 | 6 | 0 | 17 |
All six complaints came through SEBI SCORES rather than directly from investors, meaning every one of these clients bypassed the firm’s own grievance channel and went straight to the regulator.
A zero count under “directly from investors” suggests the internal channel either was not used or did not resolve concerns before they escalated.
The larger issue is timing. This review was written in August 2026, five months after the most recent data shown.
Likewise, the year-wise summary table tells the same story, showing all six complaints from the 2025-26 reporting year and nothing updated since.
SEBI expects a Research Analyst to keep this disclosure current month over month, not leave a single snapshot standing for an extended period.
Are Rathi Equity Research’s Policies Hosted Where They Should Be?
A registered Research Analyst’s mandatory disclosures, its Privacy Policy, Terms and Conditions, and disclaimers, are meant to live on the firm’s own website where SEBI and investors can find them directly.
On this site, these documents instead open as separate Google Docs, hosted on an external domain the firm does not control and can revise at any time without it showing as a change to the website itself.
Additionally, a policy edited on a platform outside the registered site is harder to audit and harder to hold the firm to over time.
1. A Privacy Policy Copied From a Different Brand
The Privacy Policy still contains a reference to “Grow with Sameer,” a completely unrelated business name, embedded inside a section describing how device identifiers are collected and used.
Alongside, a leftover branding from another company’s template, left unedited inside a document meant to describe this firm’s own data practices.
It raises a fair question about whether Rathi Equity Research actually wrote the rest of the policy, or simply copied it wholesale from somewhere else.
2. A Refund Clause That Argues With Itself
The Terms and Conditions state plainly that all payment transactions are non-refundable and non-reversible.
A few lines later, the same document states that the firm reserves the right, at its sole discretion, to grant refunds or credits, with no obligation to offer the same treatment twice.
Additionally, a policy that opens by ruling out refunds entirely, then grants itself the discretion to issue them anyway, leaves a client with no fixed expectation of what actually happens if they ask for their money back.
3. The Firm’s Own Decision Declared Final and Binding
The same Terms and Conditions state that in the event of any disagreement, the firm’s decision shall be final and binding, despite SEBI SCORES, SMART ODR, and exchange arbitration all existing as genuine regulatory channels a client can pursue regardless of what a firm’s own terms claim.
A private clause cannot override a client’s right to escalate through SEBI’s own dispute resolution framework, whatever language a Terms and Conditions document uses.
4. Performance Data the Firm Says It Never Checked
The Disclaimer and Disclosure page states that Rathi Equity Research has not audited or validated the data used to calculate historical returns, even though the site presents performance figures to visitors as part of its marketing.
Showing performance data while separately disclaiming any responsibility for whether that data is accurate puts the burden entirely on the visitor to somehow verify figures the firm itself says it has not checked.
5. An Advertisement Disclaimer That Contradicts the Firm’s Own Identity
The Advertisement Disclaimer states that the company is not acting as qualified financial research.
This is a statement that sits directly against Rathi Equity Research’s own identification as a SEBI registered Research Analyst on every other page of the same site.
A firm cannot simultaneously market itself as a SEBI-registered research provider and disclaim, in its own advertisement terms, that it is acting as qualified financial research at all.
Hence, one of those two statements does not match the other.
How Do You File a Complaint Against Rathi Equity Research?
If your experience with Rathi Equity Research has not matched what its pricing page or marketing promised, a formal path exists to raise it.
Start by saving everything relevant: screenshots of the pricing and plan descriptions you relied on, any Trading Academy materials you received, and every payment record tied to your subscription.
Write to the firm directly first, using the registered contact details on file with SEBI, and give a reasonable window for a written response before escalating.
If the response is unsatisfactory, file a SEBI SCORES complaint using registration number INH000014492, attaching your payment proof and any screenshots supporting your case.
If SCORES does not resolve the matter, SMART ODR offers structured online mediation as the next stage before formal arbitration.
Paid for a plan that didn’t match what Rathi Equity Research actually promised?
We check your documentation against the specific gaps found on this site, confirm whether it qualifies as a valid complaint, and prepare your SCORES filing from start to finish. Register with us for a free consultation.
Conclusion
Krushnakant Sudhirkumar Rathi holds a genuine SEBI registration behind Rathi Equity Research, and that registration is easy enough to confirm directly on SEBI’s own website.
Everything else worth knowing sits in the gap between presentation and reality: an address that doesn’t match SEBI’s record, pricing discounted uniformly across every plan, promotional text hidden in white font, plan tiers repeating the same format at different prices, complaint data stale by five months, and policy documents hosted off-site that contradict each other and the firm’s own identity.
Verify the registration yourself; read every policy document in full before you subscribe.
Treat any pricing that only ever appears discounted as a reason to ask what the real price actually is.
Report, Recover, Stay FraudFree
Frequently Asked Questions
Yes. Krushnakant Sudhirkumar Rathi holds SEBI Research Analyst registration INH000014492, active since January 12, 2024 on a perpetual basis, as proprietor of Rathi Equity Research.
SEBI's registration record lists an address in Amravati, Maharashtra, while the website separately lists a place of business in Gurugram, Haryana. This mismatch is worth confirming directly with the firm before relying on either address.
A block of promotional text is styled in white font against a matching background, making it invisible during a normal visit but readable once selected, a pattern typically used to target search engines rather than human visitors.
No. The Terms and Conditions state all payments are non-refundable, then separately state the firm may grant refunds or credits at its sole discretion, leaving no fixed expectation for a client requesting one.
Not very. The most recent figures cover the month ending March 2026, five months out of date at the time of this review, and all six complaints shown were filed through SEBI SCORES rather than resolved directly with the firm.
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