Quick Summary
Aura Capital Financial Services is a SEBI-registered Research Analyst based in Indore, Madhya Pradesh, under registration number INH000020013. Its own Terms & Conditions document contains a full legal declaration citing a different registration number, a different company name, and a different grievance contact, all belonging to a separate firm called Worthwhiz Financials. Its dedicated Complaints page shows section headers for monthly and annual complaint data, but no actual numbers appear under any of them. Its homepage also still carries unedited WordPress theme demo text and testimonials about a website theme rather than its own services. This guide covers all of it in full.
When a Research Analyst’s own paperwork can’t keep its story straight- wrong company name, wrong registration number, wrong grievance contact- that inconsistency itself becomes the first thing worth investigating.
This review of Aura Capital Financial Services, a SEBI-registered RA based in Indore, walks through exactly that kind of discrepancy, along with what its pricing, complaint data, and website content actually show.
Aura Capital Financial Review
Aura Capital Financial Services offers research across Stock Option, Stock Future, Stock Cash, Index Option, and Index Future segments, along with dedicated HNI-tier versions of each, delivered from an office in Indore.
The site describes a standard four-step process for a new client: choosing a specific plan, completing registration and KYC as required by SEBI, making payment through what it describes as a secure gateway, and then receiving trade calls once payment is confirmed.
It also states a specific service-cycle policy directly in its FAQ, clarifying that a quarterly plan runs for three calendar months rather than 90 trading days specifically.
One labelling inconsistency is worth flagging immediately.
The site’s own About page states: “Aura Capital Financial Services is a SEBI-registered investment advisory firm.”
Everywhere else on the site, including its listed services, its FAQ, and its own MITC clause stating the Research Analyst “cannot execute or carry out any trade” on a client’s behalf, frames the business squarely as a Research Analyst, not an Investment Adviser.
These are two distinct SEBI categories, and only the Research Analyst number, INH000020013, appears anywhere on the site.
Is Aura Capital Financial Services SEBI Registered?
Yes. Aura Capital Financial Services holds a valid SEBI Research Analyst registration under number INH000020013, and also holds BSE Enlistment Number 6520.
A second address appears elsewhere on the site, labelled “SEBI Office Details”: 305, 3rd Floor, Satguru Parinay, AB Road, Opposite C-21 Mall, Indore, Madhya Pradesh, 452010.
This is a different address from the Registered Office listed above, and the site does not explain the distinction between the two.
Both addresses are in Indore, so this is more likely an unclear labelling issue than evidence of two separate operations, but it is worth confirming which address is current before sending any physical correspondence.
Why Do Aura Capital’s Own Terms Cite a Different Company?
This is the most serious finding in this entire review, and it sits inside a document every client is asked to accept before subscribing.
Buried within Aura Capital’s own Terms & Conditions is a full section headed “Declaration from Worthwhiz financials (‘Research Analyst’).”
This section states, in Aura Capital’s own published document: “We are duly registered with SEBI as Research Analyst under Registration No. INH000014775 from FEB 2024,” a registration number that belongs to a different named company entirely, not Aura Capital’s own INH000020013.
The same section states a maximum annual fee of ₹70,800, a specific figure that does not appear connected to any pricing shown elsewhere on Aura Capital’s own site.
The consequences of this go further than a mislabelled paragraph.
Clause 9 of the same Terms & Conditions, covering grievance redressal, instructs clients to email complaints to support@worthwhiz, names a specific grievance contact as “Ritesh Gupta” at riteshgupta3202, and directs clients to a completely separate website, worthwhiz, for further grievance information.
A client who followed Aura Capital’s own published Terms & Conditions exactly as written would send their complaint to a different company altogether.
This appears to be leftover template content from a document originally built for Worthwhiz Financials and never updated for Aura Capital, but the effect on a client trying to follow the correct escalation path is the same regardless of how it happened.
Does Aura Capital Financial Services Publish Its Complaint Data?
SEBI requires every registered Research Analyst to publish complaint data covering complaints received, resolved, and pending.
Aura Capital maintains a dedicated Complaints page with section headers for “Number of Client Complaints,” “Trend of monthly disposal of complaints,” and “Trend of year disposal of complaints.” The page states it holds “Data for the month ending (June 2026-27).”
| Period | Complaints Received | Complaints Resolved | Pending |
| FY 2025–26 | 1 | 1 | 0 |
| FY 2026–27 | 1 | 1 | 0 |
| Total | 2 | 2 | 0 |
The June 2026 section reports nil complaints, but the trend table shows 1 complaint received in July 2026 and another in August 2026, which is inconsistent with the stated month-ending period. The FY 2025–26 compliance audit is shown as “NA” with no explanation.
The monthly table shows 2 complaints received and 2 resolved, while the June 2026 complaint table reports NIL across all categories. The website should clearly explain the different reporting periods.
What Else Did This Review Find on Aura Capital’s Website?
Two further issues came up while reviewing the site, both worth mentioning even though they read as oversights rather than deliberate red flags.
1. Unedited Website Template Text on the Homepage
The homepage’s hero section displays this exact text: “We denounce with righteous indignation and dislike men who are so beguiled and to demo realized, that they data forest see best business consulting wordpress theme 2021.”
This is placeholder text from a WordPress theme demo, never replaced with real content describing Aura Capital’s actual services.
2. Testimonials about a Website Theme, not about Aura Capital
A section titled “What Our Clients Say About Bizup” displays reviews praising a WordPress theme’s documentation, customer support, and flexibility, attributed to users identified only as “Envato User.”
Bizup is the name of the website template itself. None of these testimonials describe any experience with Aura Capital’s actual research services.
What Does Aura Capital Get Right?
Fair treatment means noting genuine positives alongside the issues above, and one is worth real credit.
The site includes a detailed Hindi-language anti-fraud notice, published prominently, stating that auracapitalfinancial.com is the only official website with no branch offices, and providing exact official payment details: account name Aura Capital Financial Services, account number 2502231367330390, IFSC code AUBL0002313, at the AB Road Indore branch.
The site’s FAQ also gives direct, compliant answers on two important points, confirming plainly that profit-sharing is prohibited by SEBI and that no assured returns are offered, rather than hedging around either question.
The Terms & Conditions also correctly disclose the range of payment channels a client might be asked to use, naming Cashfree, Razorpay, UPI, NEFT, IMPS, and the Centralised Fee Collection Mechanism for Research Analysts among the permitted modes, alongside a note that up to three months of advance payment may be collected by mutual agreement.
Stating this range of channels plainly, rather than leaving it vague, is a reasonable disclosure practice on its own.
Before You File a Complaint Against Aura Capital: Get the Contact Right First
Because Aura Capital’s own Terms & Conditions point toward the wrong company’s grievance contact, the usual first step of following the firm’s own escalation instructions needs a correction before you start.
- Do not use the grievance details in Clause 9 of the Terms & Conditions. Do not email support@worthwhiz, and do not contact Ritesh Gupta at riteshgupta3202. Neither belongs to Aura Capital Financial Services.
- Use Aura Capital’s actual published contact details instead: info@auracapitalfinancial, and verify that you are dealing with SEBI registration number INH000020013 specifically.
- Document everything before reaching out: payment records confirming the transaction went to the official account ending 0390 at AUBL0002313, screenshots of the specific plan or service you subscribed to, and any communication you have already had.
- Raise the issue in writing and request a written response, noting specifically that the firm’s own Terms & Conditions cite a different registered entity’s grievance contact, since this itself is worth the firm’s direct correction.
If a direct approach does not resolve things, understanding the general complaint against SEBI registered research analyst process is the right next reference point, since it explains what to expect at each stage of escalation regardless of the specific firm involved.
From there, the SEBI SCORES portal is where you file formally, citing registration number INH000020013 specifically, since that is Aura Capital’s actual registration, not the number that appears in its own Terms & Conditions declaration.
Keep the acknowledgement SEBI issues once your complaint is registered, since you will need that reference number for any further escalation.
If SCORES does not bring resolution, the SMART ODR login offers structured online conciliation between you and the firm.
Should conciliation not resolve your dispute, formal stock market arbitration remains the final step available to you, regardless of which company’s name appeared in the paperwork along the way.
Signed up with Aura Capital and unsure whether your complaint reached the right place, or confused by the mismatched registration details in its own paperwork?
We review your subscription, payment records, and the firm’s own documents to identify exactly where the discrepancy sits, then help you build a complaint SEBI will actually act on, addressed to the correct entity from the start. Register with us for a free consultation.
Disclaimer: This review is based on publicly available information from Aura Capital Financial Services’ own website and SEBI’s public register, and does not constitute a SEBI finding or investment advice. Verify all current registration, pricing, and grievance contact details directly with the firm and with SEBI before making any decision.
Conclusion
Aura Capital Financial Services holds a genuine SEBI Research Analyst registration under INH000020013, with a detailed and genuinely useful anti-fraud payment notice published on its site.
At the same time, its own Terms & Conditions cite a different company’s registration number, fee cap, and grievance contact entirely, its dedicated Complaints page shows section headers with no actual data beneath them, and its homepage still carries unedited website theme demo text and testimonials describing a WordPress theme rather than its own services.
Use the firm’s actual contact details rather than the ones in Clause 9 of its Terms & Conditions, confirm registration number INH000020013 specifically before paying, and ask directly why its complaint data page shows no figures.
None of these issues by themselves proves deliberate wrongdoing, but together they point to a site that has not been carefully reviewed before going live, which is itself worth factoring into how much trust you extend before subscribing.
Report. Recover. Stay Fraud Free.
Frequently Asked Questions
Yes, registration number INH000020013 is valid. Genuine registration does not resolve the mismatched Terms & Conditions or missing complaint data this review covers.
A full legal declaration section, including a different registration number, a different fee cap figure, and a different grievance contact, appears to be leftover template content never updated for Aura Capital specifically. Do not use those contact details if you need to file a grievance.
Its Complaints page has the correct section headers required by SEBI's disclosure format, covering monthly and annual trends, but no actual figures appear under any of them at the time of this review.
Its own About page calls it an investment advisory firm, but its actual registration, services, and MITC clause all describe a Research Analyst. Only the Research Analyst number, INH000020013, appears anywhere on the site.
Its Terms & Conditions name Cashfree, Razorpay, UPI, NEFT, IMPS, and the Centralised Fee Collection Mechanism as accepted modes. Always verify the specific account or UPI ID against the details published on the firm's own official payment section before paying.
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