Ninety-six thousand YouTube subscribers. Two hundred ninety-four thousand followers on Twitter. Numbers like that do not belong to a random, anonymous stock tip account; they belong to someone real, someone who has spent years building an actual public presence under the name Abhijit Chokshi.
He runs Stockifi, registered with SEBI as a Research Analyst under number INH000008376, and built his following around the “Investors Ka Dost” brand.
So does that scale of following make him someone you can trust with your money?
A big audience proves he is real and verifiable; that much is not in question. What it does not automatically prove is whether the paid research behind that audience holds up the same way.
That gap, between public visibility and paid service accountability, is exactly what this page works through.
Is Abhijit Chokshi a Reliable Research Analyst?
The social media numbers are real and independently verifiable. 96,000 subscribers on YouTube and 294,000 followers on Twitter are not numbers that can be fabricated without detection.
The engagement on his content, the fact that he has maintained a consistent public presence since before the SEBI registration was granted in 2020, and the clear “Investors Ka Dost” brand identity all point to someone who built a genuine audience rather than an overnight advisory scheme.
What the social media scale does not tell you is whether the research is accurate, whether the recommendations consistently deliver the returns implied in the firm’s marketing, or whether the subscriber experience matches the brand promise.
Credibility as a content creator and credibility as a paid advisory service are different questions.
That distinction becomes clearer when you look beyond follower counts and examine the experiences of paying subscribers.
Three such accounts are analysed in detail in our guide, can you trust Stockifi in India, which explores what subscribers reported and how those experiences compare with the firm’s public image.
Abhijit Chokshi: Background and Public Profile
Abhijit Chokshi operates Stockifi from Mumbai under the registered address YESH KRUPA, Shimpoli, Chikuwadi, Borivali West, Mumbai 400092.
The SEBI registration under INH000008376 is in the proprietorship name Stockifi, Abhijit Chokshi, which means the legal entity is not a company with multiple directors but a proprietorship where he personally is the registered responsible party.
His public content across YouTube and Twitter focuses on stock market education, market analysis, and commentary on listed companies.
The “Investors Ka Dost” positioning frames him as a retail investor’s ally, someone who explains complex market concepts in accessible language and provides stock ideas for the long-term investor.
The social media content is general market education and commentary, which is within the permitted scope of an RA registration.
What subscribers pay for through the Stockifi subscription is a curated selection of 10 to 12 stock recommendations per year with entry, target, and stop-loss levels.
The free content and the paid service are different products.
Understanding that difference before subscribing is important.
The “Investors Ka Dost” Brand: Marketing vs Reality
The “Investors Ka Dost” positioning is effective marketing because it creates an emotional connection.
It implies that Abhijit Chokshi is on your side as an investor, that his recommendations are made in your interest, and that he has skin in the game alongside his subscribers.
What SEBI’s Research Analyst Regulations actually require is something more specific than friendship.
They require that recommendations be based on documented analysis, that the complete performance record be disclosed rather than only the winning picks, and that no guaranteed return promises be made.
The emotional positioning of the brand does not create a legal obligation of outcomes.
It creates a marketing expectation that must be assessed against what the subscription actually delivers.
Can Research Analysts guarantee returns under these regulations?
Absolutely not.
SEBI explicitly prohibits any research analyst or firm from making assured or risk-free profit claims, regardless of how friendly their public branding might be.
Several elements on Stockifi’s website, including its return-related claims and referral programme, raise broader questions about how the firm’s marketing aligns with the framework governing research analysts.
Those issues are examined in greater detail in our main review, Stockifi.
How to Name Abhijit Chokshi Correctly: SEBI & SCORES Legal Details
For a SEBI SCORES complaint, the respondent is the registered entity, not Abhijit Chokshi in his personal capacity.
When filling out the form, select Research Analyst as the intermediary category, enter Stockifi as the firm name, and use the registration number INH000008376.
In the complaint itself, you can identify Abhijit Chokshi as the registered proprietor responsible for the firm’s compliance obligations.
If a particular employee or representative made a promise or gave advice that led to your grievance, mention that person by name alongside the firm.
Similarly, if a statement made by Abhijit Chokshi in a YouTube video, Telegram post, or subscriber communication forms part of your complaint, describe the statement clearly and include the relevant dates and supporting material.
Because Stockifi operates as a proprietorship, responsibility for regulatory compliance ultimately rests with the registered proprietor rather than with a board of directors or multiple corporate officers.
SEBI’s records list Kinnar Shah as Stockifi’s Compliance Officer, with [email protected] provided as the contact email.
Before escalating the matter through SEBI SCORES, consider sending a formal written complaint to the Compliance Officer and keeping a copy of all correspondence.
If your dispute involves financial losses due to unverified claims or non-compliance, legal avenues like recovery of fees from a SEBI registered research analyst can be pursued through SEBI’s formal grievance and arbitration mechanisms.
If you would like a detailed explanation of the process, from the initial complaint email to escalation through SEBI SCORES and, where applicable, Stock Market arbitration, you can find it in our guide on complaint against Stockifi.
Already contacted Stockifi but still waiting for a resolution?
Our team can help you organise the necessary records and take the next steps.
What His Public Presence Means for Evidence: Tracking Public Statements
Abhijit Chokshi’s large social media following means that his public communications are documented far more extensively than those of anonymous advisory operators.
Every YouTube video, Twitter post, and Telegram message published by the firm becomes part of a public record.
That matters because if any public communication contains guaranteed-return language, specific return promises, or performance claims that do not present the complete picture, those statements could potentially be used as evidence in a formal complaint.
If you ever need to preserve such material, consider saving:
- Screenshots of social media posts and Telegram messages.
- Links to the original content.
- Timestamps from YouTube videos and their descriptions.
- Copies of any marketing material that influenced your decision to subscribe.
The existence of this public record cuts both ways. On one hand, it increases accountability because statements made online can be traced and documented.
On the other hand, it allows investors to review years of publicly available content before paying for a subscription.
For investors, that transparency is a genuine advantage compared with dealing with advisory operators who have little or no verifiable public presence.
Conclusion
Abhijit Chokshi is the registered proprietor of Stockifi under SEBI RA registration INH000008376. His social media following of 96,000 on YouTube and 294,000 on Twitter is real and verifiable.
The “Investors Ka Dost” brand reflects genuine public engagement built over years of content creation.
The accountability that registration creates is equally real. As a proprietorship, there is no diffusion of responsibility to a board or a company structure.
He is the registered responsible party for the firm’s compliance.
Complaints go against the registered entity Stockifi under INH000008376, with its name in the complaint description as the proprietor responsible for compliance.
Frequently Asked Questions
1. Who is Abhijit Chokshi?
Abhijit Chokshi is the founder and sole proprietor of Stockifi, operating under SEBI Research Analyst registration INH000008376 from Mumbai.
He built the “Investors Ka Dost” brand through social media content on YouTube (96,000 subscribers), Twitter (294,000 followers), and LinkedIn (approximately 20,000 connections).
2. Is Abhijit Chokshi individually registered with SEBI?
The registration INH000008376 is held by the proprietorship entity Stockifi, Abhijit Chokshi. He is the named registered party. There is no separate individual SEBI registration for him distinct from the firm.
For complaint purposes, the registered entity is the formal respondent.
3. How do I name Abhijit Chokshi in a SEBI complaint?
File against the registered entity Stockifi using registration number INH000008376 and the Research Analyst intermediary category on SEBI SCORES.
Name Abhijit Chokshi in the complaint description as the registered proprietor responsible for the firm’s regulatory compliance.
Also, name Kinnar Shah as the Compliance Officer you attempted to contact before escalating.
4. What is the Stockifi registration number for complaint filing?
INH000008376. This is the SEBI Research Analyst registration under which Stockifi operates and the number to enter in the SEBI SCORES complaint form.
5. What is the contact email for Stockifi complaints?
The official contact email listed on SEBI’s intermediary register for Stockifi is [email protected].
Address your initial formal complaint to Kinnar Shah by name as the designated Compliance Officer before escalating to SEBI SCORES.
6. Can I use Abhijit Chokshi’s YouTube or social media statements as evidence in a complaint?
Yes. Public social media posts, YouTube video content, and Telegram channel messages are publicly recorded communications.
If any of these contain guaranteed return language, specific return percentage promises, or incomplete performance claims, they can be documented with screenshots and timestamps as part of a formal complaint package.
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