Quick Summary
Accelpru Investment Advisors is a Mumbai-based, non-individual SEBI Investment Adviser, registration INA000015774, run by partners Rahil Jasani and Umang Parekh. It calls itself fee-only but publishes no fee for any of its three products, and describes only one of them. Its complaint table shows four complaints in 2024-25 after four years of zero, with no detail on what they were about. A homepage line about “25 years” of legacy refers to the founders’ family broking history, while the advisory registration dates from February 2021. This blog covers the firm, its registration, and what its disclosures leave out.
Accelpru Investment Advisors calls itself fee-only, and then never says what the fee is.
Not for Accel One, not for Accel Plus, not for Accel Advice. You find out only after you get in touch.
The registration behind the name is real. The gaps sit around it, in the pricing, the complaint table, and one line of homepage copy.
Accelpru Investment Advisors Review
A fee-only adviser asks for trust on one specific promise: that nobody else pays it.
So it helps to know who stands behind that promise and what they say they do.
Accelpru is a non-individual Investment Adviser headquartered at Maker Chamber III, Nariman Point, Mumbai. It offers fee-only advice to individuals and non-individuals.
It describes itself as a boutique advisory that grew out of a family office, with a family legacy of more than 25 years in stock broking and investing.
Advice covers equities, mutual funds, debt, private equity, and other alternative assets.
Stock ideas are assessed on company fundamentals, sector analysis, and valuation.
Who Runs This Boutique Adviser
The partners are Rahil Jasani, the principal officer, and Umang Parekh, the compliance and grievance officer. Parag Parekh and Sailesh Jasani are listed as mentors.
The team lists CFA charterholders, Chartered Accountants, and a member with an LLB.
The firm’s own site adds that Rahil Jasani was an equity research analyst at ICICI Securities, and that Umang Parekh managed his family office’s equity investments.
Accelpru says it takes no commissions, keeps client stocks in the client’s own demat account, and invests in some of the same stocks it advises on.
It also calls itself a behavioural investment counsellor, aimed at the gap between fund returns and what the average investor actually earns.
Its stated philosophy centres on trust, integrity, long-term investing, valuation discipline and putting clients’ interests first.
Client-held custody is a genuine strength. The adviser is not the one holding your securities.
The Registration Behind Accelpru
Registration is where any adviser’s credibility starts, and this one checks out. The details below match SEBI’s own intermediary listing.
Accelpru Investment Advisors holds SEBI Investment Adviser registration INA000015774, valid from February 23, 2021, with perpetual validity.
SEBI’s listing shows the registered address as 95, Floor 9, Plot 223, Maker Chamber III, Jamnalal Bajaj Marg, Nariman Point, Mumbai, 400021.
The contact person is Umang Parekh. The firm also appears on BASL’s published list of registered Investment Adviser members.
Products Offered By Accelpru
Three products sit under the Accelpru name. Only one of them comes with a description.
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Accel One
Advice on a core equity portfolio of stocks the firm believes can generate above-market returns over the medium to long term.
It comes as a Conservative or Aggressive model portfolio, chosen by the client’s risk assessment.
Portfolios generally hold no more than 20 stocks, with no single position above 10%.
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Accel Plus
Listed as an advisory product. The homepage gives no description of what it covers.
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Accel Advice
Also listed, also undescribed. A visitor cannot tell how it differs from Accel Plus or Accel One.
A Fee-Only Adviser With No Published Fee
Fee-only is a claim about how the adviser is paid. It says nothing about how much. Accelpru’s website describes the model and then stops.
No fee is disclosed for Accel One, Accel Plus, or Accel Advice.
There is also no billing frequency, plan duration, or terms for any of them.
That matters because SEBI caps what an adviser can charge individual and HUF clients.
The fixed-fee limit is ₹1.51 lakh per family per year, or the adviser can charge up to 2.5% of assets under advice. Fees can be collected in advance for at most two quarters.
Without knowing which model Accelpru uses, a prospective client cannot tell where its charges sit against those limits.
Fees are fixed in the advisory agreement, so the real question is whether you see them before you sign.
Paid an adviser without seeing the fee first?
We compare what you were quoted with what your agreement says and with SEBI’s fee limits, then help you decide where to raise it. Register with us for a free consultation.
Also Read: Appreciate Investment Advisory, another fee-only adviser that leaves its actual advisory fees undisclosed.
What Does Accelpru Investment Advisors’s Complaint Data Actually Reveal?
SEBI requires every adviser to publish its complaint record. Accelpru’s yearly table adds up correctly, so the interesting part is what it shows and what it leaves out.
| Financial Year | Carried Forward | Received | Resolved | Pending |
|---|---|---|---|---|
| 2020–21 | 0 | 0 | 0 | 0 |
| 2021–22 | 0 | 0 | 0 | 0 |
| 2022–23 | 0 | 0 | 0 | 0 |
| 2023–24 | 0 | 0 | 0 | 0 |
| 2024–25 | 0 | 4 | 4 | 0 |
| 2025–26 | 0 | 0 | 0 | 0 |
| Grand Total | 0 | 4 | 4 | 0 |
Four received, four resolved, none pending. The numbers reconcile, and that deserves credit. Four things sit around them.
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The Table Starts Before the Registration
The table begins in 2020-21, but the registration date is February 23, 2021.
That financial year ran from April 2020, so more than ten months of it fall before the firm was registered.
The disclosure doesn’t say why that year is included.
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Four Complaints After Four Years of Zero
Zero from 2020-21 to 2023-24, four in 2024-25, zero again in 2025-26. Zero isn’t a problem in itself.
Readers still can’t tell whether it reflects satisfied clients or a difference in how grievances were logged.
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Resolved, But About What?
All four were resolved. The disclosure doesn’t give even a broad category, so resolution tells you nothing about the problem clients actually faced.
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No Context for Recurring Issues
With no description, a prospective investor can’t judge whether the four related to fees, suitability, communication, or something else entirely.
Also Read: StockDunia complaint disclosure also stops short of giving investors a current grievance picture.
Promotional Claims By Accelpru Investment Advisors Worth Reading Twice
Most of Accelpru’s language is measured. A few phrases reach further than the evidence on the page supports.
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“Above-Market Returns”
Accel One says its stocks should “generate above-market returns over the medium to long term.”
That sets an expectation of beating the market, though no outcome is assured.
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“Superior Long-Term Investing Outcomes”
The firm says it aims to create these for clients. An aim is not a result, and the page offers no performance data to test it.
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“A Good Night’s Sleep”
The “Why us?” section says you can trust Accelpru for a good night’s sleep.
Investing carries risk, and reassurance of this kind can understate it.
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“Skin in the Game”
Accelpru says it invests in the same stocks it advises on. That is a useful disclosure of alignment.
Alignment doesn’t establish that the picks will perform.
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The “25 Years” Line
The homepage places “Solid 25 years of broking and investing legacy” directly under its registered-adviser line.
The About text explains this is a family legacy, and the advisory registration itself dates from February 2021.
A quick reader could take the 25 years as the firm’s own track record.
Where to Take a Grievance Against Accelpru?
Escalation works best in order, starting with the firm’s own officers and moving outward only when that stalls.
Accelpru’s grievance page lists Umang Parekh and Rahil Jasani alongside their emails and phone numbers on the website.
Write to them first. State the problem and the fee involved, and keep every reply.
When that stalls, file a SCORES SEBI complaint quoting INA000015774.
Accelpru’s own grievance page points to SCORES and to SEBI’s July 2023 circular on online dispute resolution, so this is the route the firm itself expects.
Money disputes that stay unresolved can go to the SMART ODR portal for conciliation.
Keep the SCORES reference number and every acknowledgement. The conciliator will ask for them.
A binding outcome sits with arbitration in share market, the last step if conciliation fails.
Awards bind both sides, so the evidence gathered at the first step matters most here.
Our guide on SEBI complaint against investment advisor covers each stage in more depth.
Conclusion
Accelpru’s registration is genuine, its custody model keeps client securities with the client, and its grievance page names real people with real numbers. Those are real strengths.
The gaps are just as real. No fee appears anywhere. Two of three products have no description.
The complaint table starts before the registration and says nothing about its four complaints. And one legacy line belongs to the family, not the firm.
None of that proves wrongdoing. All of it is worth asking about before you sign an advisory agreement.
Report. Recover. Stay Fraud Free.
Legal Disclaimer
This blog is based on Accelpru Investment Advisors’ own published materials and independently checked SEBI records. No SEBI order against the firm or its partners was identified in the sources reviewed as of the date of writing, and we make no claims about its conduct beyond what these sources confirm.
Frequently Asked Questions
No. The website calls the firm fee-only but lists no fee, billing frequency or plan duration for Accel One, Accel Plus or Accel Advice.
For individual and HUF clients, ₹1.51 lakh per family per year in fixed-fee mode, or up to 2.5% of assets under advice. Advance fees are limited to two quarters.
The registration dates are from February 2021, so most of that year precedes it. The firm doesn't explain why it's included.
No. The About text describes a family legacy in broking and investing. The advisory registration began in February 2021.
Umang Parekh is the compliance and grievance officer, and Rahil Jasani is the principal officer. Both are listed on the firm's grievance page with direct contacts.
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