Quick Summary
Astha Credit & Securities, now branded Rupeezy, is a SEBI-registered stockbroker with an active registration dating back to 2005. No SEBI orders, penalties, or arbitration records were found for the firm as part of this review. Real user complaints center on Margin Trading Facility interest rates rising sharply after clients built positions, alongside a broader pattern of service dissatisfaction. This blog covers the firm’s regulatory standing, the specific complaints on record, and exactly how to escalate if your own experience matches.
If you’ve recently opened an account with Rupeezy (formerly Astha Credit & Securities), you might have noticed a frustrating gap between what was advertised and what traders are actually experiencing.
While the platform has grown rapidly among retail investors, online forums and reviews are full of complaints regarding sudden MTF interest rate hikes and customer service delays.
Before committing your capital, it’s essential to look past the branding.
Here is a clear, factual breakdown of Astha Credit & Securities’ regulatory background, what current users are reporting, and how to protect yourself if you run into an issue.
Astha Credit & Securities Details
Astha Credit & Securities Pvt. Ltd. is a SEBI-registered stockbroker that has been in operation since at least 2005.
The firm currently operates under the consumer-facing brand name Rupeezy, a rebrand that appears to be part of a broader positioning shift toward a digital-first, retail trading audience.
The firm’s legal and regulatory details are as follows:
- Legal Name: Astha Credit & Securities Private Limited
- Brand Name: Rupeezy
- Nature of Business: Stockbroking and financial market services
- Regulatory Body: Securities and Exchange Board of India (SEBI)
- Registration Type: Stock Broker (as per SEBI framework)
- Registration Number: INZ000187932
The company is headquartered at F-1, Usha Preet, Opp. Apex Bank, 138/42, Malviya Nagar. Its SEBI registration is with the National Stock Exchange of India Limited (NSE).
Its core service offering is stock broking, enabling retail investors and traders to buy and sell securities on Indian exchanges.
The company also offers a Margin Trading Facility (MTF), which allows clients to take leveraged positions in the equity segment using borrowed funds.
On the regulatory side, Astha Credit & Securities holds a valid stockbroker registration with SEBI under registration number INZ000187932.
The registration has been in effect since April 20, 2005, and is listed as perpetual, meaning it carries no fixed expiry date, provided the firm remains compliant with SEBI norms.
The designated exchange under this registration is the National Stock Exchange of India Limited (NSE).
No SEBI orders, penalties, show-cause notices, arbitration records, or court judgments were found as part of the materials reviewed for this article, and accordingly, none are included here.
If you wish to independently verify the firm’s disciplinary history, you can do so through SEBI’s official enforcement orders database at sebi.gov.in.
Worth noting as a general point: a valid, active SEBI registration confirms a broker is legally permitted to operate; it does not, on its own, represent an endorsement of that broker’s practices, fee structures, or service quality.
Those remain separate considerations entirely.
Also Read: complain against Acumen Capital Market, a ₹5 lakh penalty, split across three separate provisions.
Astha Credit & Securities Reviews
To get a realistic picture of what traders actually experience on the platform, we looked at public Google reviews left by users.
These include feedback from both earlier clients who used Astha Trade and newer clients trading on Rupeezy.
1. MTF Interest Rate Changes After Onboarding
The most prominent and consistent complaint across multiple reviews relates to the Margin Trading Facility.
Several users report that the company advertised attractively low MTF interest rates, which directly influenced their decision to build positions on the platform.
Once a sizeable position was established, however, users say the interest rates were increased sharply, without adequate notice or transparency.
These accounts are notably similar in structure: a low-rate advertisement, followed by a rate hike once the investor had built significant exposure.
Whether these changes were disclosed in the original terms and conditions isn’t something this article can determine, but the pattern across multiple, separate complaints is worth taking seriously.
2. Overpromising and Unreliable Service
A more recent reviewer described a broader sense of dissatisfaction with the service quality and overall reliability of Rupeezy’s offerings.
While brief, this review reflects a wider pattern: the expectation set during onboarding not matching the experience once a user becomes an active client.
Unresponsive support is a recurring pain point across the Indian discount broking space generally, but it carries more weight here specifically because the underlying complaint involves financial charges the customer is actively disputing.
3. Indicator Values Reportedly Getting Manipulated
A separate Google Play review raised a different, more technical concern entirely, alleging that indicator values on the Rupeezy app change on their own, with the reviewer describing it plainly as the platform “manipulating indicator values.”
If accurate, this is a serious claim. Indicators are one of the core tools traders use to actually make a decision: entry points, exit points, trend confirmation.
If the values shown aren’t stable or reliable, a trader could be acting on distorted information without realising it.
Whether it is a technical app issue or a dispute over margin rates, there is a clear legal process available to hold the broker accountable.
Also Read: Aaritya Broking complaints, the complete, honest picture, before you trust it with your money.
How To File a Complaint Against Astha Credit & Securities?
Filing a complaint against any broker isn’t something you have to figure out on your own.
SEBI has a set sequence for this, and each step exists to either resolve your issue or build a stronger record for the next one.
Here’s exactly how that plays out, step by step:
1. Contact the Broker Directly First
Most regulatory escalation processes require you to attempt resolution with the broker before approaching a regulator.
Write a formal email to the broker’s grievance officer clearly stating the issue, the amount in dispute, and what resolution you expect.
Note the date you sent it; SEBI requires brokers to resolve complaints within 30 days.
2. File a Complaint Through SCORES
If that doesn’t resolve things, file a SEBI SCORES complaint, registering with your PAN and mobile number before filing against the registered entity.
State your grievance clearly with facts, including what was promised and what actually happened.
Attach all supporting proof, payments, chats, emails, and call records to strengthen your case under the SCORES 2.0 process.
3. Lodge a Complaint Through SMART ODR
If SCORES doesn’t settle it, a SMART ODR registration handles disputes between investors and market intermediaries directly, and it’s particularly relevant for cases involving monetary disputes.
You can file for conciliation or arbitration depending on the nature and size of your claim.
4. Move to Share Market Arbitration
If the issue remains unresolved even after ODR, share market arbitration is the final formal step.
It provides a legally recognised mechanism to adjudicate claims based on your documented evidence and financial records.
Do you need help filing a complaint against Astha Credit & Securities or Rupeezy?
Our team will reviews your account records, identifies the right regulatory channel for your specific case, and helps you draft a complaint that’s actually built to get a response.
Register with us for a free consultation.
Conclusion
Astha Credit & Securities Pvt. Ltd., now operating as Rupeezy, is a legitimately registered SEBI stockbroker with a registration dating back to 2005 that remains active and perpetual.
That’s a fact worth acknowledging; this is not an unregistered or fly-by-night operation.
At the same time, the user reviews available at the time of writing tell a consistent story about a gap between what was advertised, particularly around MTF interest rates, and what users actually experienced once their accounts were active.
The themes of rate changes, unexplained charges, and unresponsive support are serious enough to warrant careful attention from anyone considering this platform.
Whether these experiences reflect isolated incidents or a broader pattern is something only a regulatory investigation could actually determine.
Report. Recover. Stay Fraud Free.
Yes. It holds an active, perpetual SEBI registration, number INZ000187932, dating back to April 20, 2005, with the National Stock Exchange as its designated exchange. No SEBI orders, penalties, or arbitration records were found for the firm as part of this review. Independent verification is available through SEBI's own enforcement orders database. Interest rates on the Margin Trading Facility reportedly rising sharply after clients had already built significant positions, following an initially attractive rate advertisement. SEBI requires all registered brokers to resolve investor complaints within 30 days of receiving them in writing. Send a formal written complaint to the broker's grievance officer first, since most escalation routes, including SCORES, require this step before you can proceed further.Frequently Asked Questions
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