Can you trust Amit Guruh Sachdeva, or will his advisory platform simply drain your hard-earned savings like it has for so many others?
Every day, innocent retail investors hand over premium subscription fees, expecting expert stock market guidance.
Instead, they watch in horror as reckless derivative calls and crashing stock picks completely wipe out their capital.
Before you risk another rupee of your life savings on empty promises of massive wealth, you need to uncover the alarming operational facts and protect yourself from a service that routinely leaves its clients empty-handed.
Can You Trust Amit Guruh Sachdeva or Not?
Amit Guruh Sachdeva is a stock market content creator and investment educator based out of Lucknow, Uttar Pradesh.
He operates an advisory firm under the brand name AGS Research Advisory, which was previously known as Stock Benefits Financial Services. They market their services directly to retail and High Net Worth Investors (HNIs) across India.
The service holds a formal regulatory status. He is registered as an official SEBI Research Analyst under the individual proprietor name Amit Guruh Sachdeva. He operates under the official SEBI registration number INH100005190 and holds BSE Enlistment Number 5253.
Because he carries a valid SEBI Research Analyst registration number, your immediate reaction is to assume you can trust his services completely. It is easy to think that a government stamp acts as a contractual promise of accuracy.
But a registration number is simply a starting point; it is never a finish line.
When you look closely at how this firm handles everyday operations, several alarming red flags and Amit Guruh Sachdeva complaints appear from their own public documents:
1. The Free Demo Call Bait
Many misguided investors ask, can a SEBI registered research analyst give demo calls? While firms use this tactic to look transparent, the reality is far more predatory.
The firm’s disclaimer page openly admits to providing free demo trades to hook potential clients.
In practice, they weaponize these free calls as high-pressure sales bait, cherry-picking temporary winning setups to lure stressed retail investors into expensive annual plans without disclosing the immense financial risks involved.
2. Aggressive, Continuous Upselling
Sales executives focus heavily on selling upgraded packages before delivering on existing plans.
Even if an active client is still losing capital on their current plan, the firm continues to call them to demand more money for secondary packages, promising that losses will be recovered.
3. Illegal Profit Commission Demands
Multiple clients have reported that the firm’s representatives directly demand performance-linked commissions on trading profits.
Under explicit SEBI regulations, research analysts are completely banned from charging profit-sharing in Stock Market or performance-linked fees.
Based on these structural issues, now ask yourself: can you trust an advisory service that has red flags like these?
The answer is: No. Spending up to ₹1.5 Lakh per year does not guarantee better research or any special protection for your hard-earned savings.
Amit Guruh Sachdeva SEBI Order
In August 2025, the SEBI officially stepped in and issued a formal penalty order against Amit Guruh Sachdeva.
Following an intensive institutional inspection of his operations, SEBI exposed an alarming pattern of cutting corners and hiding files from public view.
To help you understand how this directly disadvantages you as a paying client, here is exactly what violations the regulator found:
1. Zero Research Records Kept
SEBI discovered that he maintained absolutely no research reports, no signed recommendation logs, and no underlying rationale for the trading calls he sold.
Without these records, his expensive premium recommendations look more like random guesswork than real, data-driven financial research.
2. Hiding the Website to Avoid Rules
He explicitly claimed to the regulator that he did not run an advisory website.
However, SEBI found his platform actively running under a hidden web domain to pull in paying clients while completely evading mandatory investor risk disclosures.
3. Blocking Your Right to Complain
He deliberately failed to display the mandatory Investor Charter and actively blocked client access to the SEBI SCORES grievance link.
He even failed to display compliance officer details at his Lucknow office, leaving investors with no clear path to report issues when trades failed.
Because of these systematic violations, SEBI’s Adjudicating Officer imposed a formal monetary penalty of ₹2,00,000 (Rupees Two Lakh) against him under Order Ref. No. ORDER/JS/RJ/2025-26/31614.
This action proves that a SEBI registration number alone means nothing if an advisor actively chooses to ignore the regulatory rules designed to protect you.
How to File a Complaint Against a SEBI Registered Research Advisory
You do not have to accept unhelpful support, late execution alerts, or misleading performance summaries quietly.
Since Amit Guruh Sachdeva Research Analyst holds a real SEBI license, you can utilize official regulatory frameworks to launch a formal investigation and demand a refund of your premium fees.
Step 1: Gather Your Evidence
Compile all your evidence into a single, clean file. Take clear screenshots of the exact trade alerts or strategy charts posted in his premium group, making sure the exact date and timestamps are fully visible.
Save your broker account ledger showing your actual execution prices, your bank or UPI transaction receipts for the course fees, and matching screenshots of the public performance tweets before they were deleted.
Save everything into a single PDF.
Step 2: Contact the Research Analyst Directly
SEBI regulations dictate that you must provide the intermediary an initial window to settle the grievance directly before escalating to the state. Send a formal, professional email to his registered compliance email address.
Use a direct subject line such as “Official Grievance Redressal – Misleading Marketing and Subscription Fee Refund Demand”.
Attach your compiled evidence PDF, and explicitly demand a full refund of your fees due to structural misrepresentation.
Step 3: File an Official Complaint on SEBI SCORES
If your direct email is ignored, rejected, or if you are blocked from communication, immediately log on to the official centralized regulatory portal of SEBI SCORES. Register an account with your PAN card, email, and mobile number.
Click on “Complaint Registration”, select “Research Analyst” as the industry entity, and enter his registration details: Amit Guruh Sachdeva (INH100005190).
Write a concise timeline of events in the text area and upload your evidence PDF. SEBI will mandate a formal response window, heavily pressuring the analyst to settle the dispute to avoid license suspension.
Step 4: Escalate to the SMART ODR Portal
If the analyst files an evasive or dishonest response on the SCORES system, elevate your case to the SEBI-backed Online Dispute Resolution mechanism.
Link your original SCORES complaint number.
The platform will automatically hand over the file to a completely neutral, independent ODR institution panel that will conduct a free pre-conciliation process to mediate a fair settlement between both parties within 21 days.
Step 5: Go for Stock Market Arbitration
If online conciliation fails because the analyst remains completely uncooperative, use your SMART ODR dashboard to instantly upgrade the case to formal stock market arbitration.
A certified, independent legal arbitrator will be appointed to run an objective digital review. Both parties will present their empirical case files via a virtual web-conference hearing.
If your evidence proves that the analyst actively violated SEBI codes to induce your purchase, the arbitrator will issue a legally binding Arbitral Award formally ordering the firm to pay out your financial restitution.
Need Help?
Facing capital losses and poor service from Amit Guruh Sachdeva’s advisory is frustrating, especially when regulatory rules are ignored.
If you are struggling with unfulfilled promises or want to pursue a refund for your subscription fees, you don’t have to navigate the SEBI grievance process alone.
Our team helps you compile evidence, document compliance failures, and file structured complaints through SCORES and the ODR portal to recover your funds.
Register with us now to get direct support and start your formal complaint process.
Conclusion
Ultimately, the evidence regarding Amit Guruh Sachdeva’s operational practices, including the formal SEBI penalty and consistent patterns of user complaints, provides a clear answer: this platform does not warrant your trust.
Regulatory registration is not a substitute for ethical conduct or reliable financial results, and betting your capital on such services often leads to further losses.
Instead of chasing unreliable tips, prioritize the safety of your remaining capital and hold the firm accountable for its failures.
If you do not know how to proceed, connect with our legal assistance team and lodge your formal complaint on the SCORES portal today.
Frequently Asked Questions
1. What should I do if Amit Guruh Sachdeva’s advisory service wiped out my trading capital?
Stop taking their trading calls immediately to prevent further losses and gather all your payment receipts, chat screenshots, and broker ledgers. You can use this evidence to file an official complaint on the SEBI SCORES portal to demand a full refund of your subscription fees.
2. Can I get my money back if the firm pressured me into an expensive upgraded plan?
Yes, aggressive upselling and making empty promises to recover your past losses violate ethical business codes. Document the high-pressure calls or messages and submit them to the SMART ODR portal to pursue independent mediation for your funds.
3. Is it legal for this advisory service to demand a share of my trading profits?
Absolutely not, as SEBI strictly bans research analysts from charging performance-linked commissions or profit-sharing fees from retail investors. If representatives demand a cut of your gains, they are exploiting you, and you should report this violation immediately.
4. What recourse do I have since SEBI already penalized Amit Guruh Sachdeva ₹2,00,000?
The official SEBI penalty proves the firm violated rules designed to protect you, which heavily strengthens your personal case for financial restitution. You can escalate your dispute to stock market arbitration via the SMART ODR portal to secure a legally binding order for your refund.
